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Unlike traditional sampling and insert campaigns, Connections gives you targeted distribution of your offer into a consumer’s home using eCommerce retailer packages. Learn how we can help you…
Recent survey confirms samples and inserts are amongst the most popular forms of advertising
Connections by TSW recently partnered with market research leaders CINT to carry out two research projects. Both were aimed at US Moms and with the intention of finding out what respondents thought about receiving advertising literature and/or product samples in their ecommerce packages. The results were extremely positive.
When you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you?
Unprecedented approval ratings for ecommerce inserts and product samples!
The chart depicts the responses made by our audience of 300 US Moms to the question when you purchase products online do you like the brand you purchase from to share exciting offers or product samples with you? And an incredible 95.3% of respondents replied that they did.
Over ¾ of respondents (78.2%) replied that they enjoyed receiving both inserts and samples. Compare that to other advertising channels and the level of engagement that this media offers to advertisers really is unmatched.
Here at Connections by TSW we are not surprised by this. Our experience leads us to believe that this high level of approval can be attributed to the following reasons.
- Under normal circumstances the ads that run in ecommerce packages have to be cleared and approved by the brands running the programs. This process ensures that only the most suitable and complimentary campaigns go live. This is one of the main reasons that the channel is so responsive as well of course.
- Customers are shown these ads in samples at a great time! The excitement and anticipation of opening a delivery combined with a tailored suitable offer.
- And ecommerce packages have a 100% open rate! Hard to beat that!
New Brands are being added to the Connections marketplace all the time.
By bringing together different brands with similar target audiences to create a network of programs Connections by TSW are able to offer immediate scale for any campaign.
Connections by TSW would be happy to put together a tailer made set of programs and partnerships for your D2C brand. Some of the sectors that we are currently seeing huge success in are:
- Health and Fitness Enthusiasts
- Home Owners
- Regular Travelers
And many more!
The team at Connections by TSW have over 20 years of direct marketing experience and are trusted by some of the biggest ecommerce brands in North America and UK.
If you are interested in either monetising your ecoomerce inventory or partnering with other complimentary brands please do get in touch. We would love to talk.
Favorability rating towards advertising channels
How it Works
Connection is the leading global marketplace for brands to explore marketing and sampling opportunities, acquire new customers, and generate revenue from their customer touch assets.
Brands submit Briefs
Advertisers outline their target demographic, the goal they want to achieve, the sample or insert they’d like to distribute and more.
Retailers submit bids
Vetted retailers submit bids on who they’d like to include in their parcels and generate incremental revenue..
Shoppers are delighted
Surprise and delight your shoppers with a sample, gift card or coupon, inside their parcels.
From forest friendly paper options to minimum carbon footprint logistics we’re always pushing for ways to keep it green.
Join the 100+ Retailers Monetizing Their Ecommerce Packages On Connections.
Leading Brands Run Package Insert, Sampling and Digital Campaigns with Connections.
Described by Forbes as “The Airbnb of Marketing” Connection is the leading global media platform for growth minded brands and retailers.
Make a direct Connection with us:
Call: 01732 529355
Connections by The Specialist Works is an incredible to work with. It has a straight forward user interaction, and the team behind it is extremely helpful and friendly. Connections by TSW has allowed our client to connect with brands that are looking to reach our clients community in an easy and efficient way. Great partnerships have been created through Connections by TSW.
The Connections platform is our go-to tool for building our partnership pipeline for driving customer acquisition efforts and also sourcing advertisers for our digital media opportunities. The platform is easy to use and all the cross-functional teams at The Specialist Works are very responsive to facilitating connections between brands on the platform all the way through to program execution.